Performance marketing for SaaS, agencies and consulting firms
A Performance Marketing Agency For B2B, Measured In Sales Calls
Performance marketing is meant to mean you pay for results you can measure. In B2B the result worth measuring is a qualified sales call with someone who can afford you, and what that call turned into.
We're a founder-led performance marketing agency. We build your paid ads, landing page, application and follow-up, run the account every day, and report your cost per qualified sales call every week.
What Performance Should Mean In B2B
Every agency report measures something. What matters is how far down the sale it measures.
Clicks and impressions
These tell you the ads are being seen. They say nothing about whether the right people saw them.
Leads
These tell you someone filled in a form. In B2B, a lot of them never answer the phone, can't afford you or were never going to buy.
Qualified sales calls
Someone who fits your business, can afford you and has booked time with your team. This is the weekly number you get.
Clients won
What those calls turned into, and what each client cost to win. This is tracked over your sales cycle, which in B2B is usually longer than a month.
Most reports stop at leads. Ours start at qualified sales calls.
How It Works
A call about your numbers
What a client is worth, how many calls your team closes, and how you win business today. If paid ads can't work for you, you hear it on this call.
The build, live in 10 days
Ads, landing page, application, follow-up and tracking, built in your own accounts and live within 10 days of the kickoff call.
Screening before the calendar
The application asks about revenue, client value and budget, so the people who reach your calendar are people you want to talk to.
Daily management
Budget moves to the ads that book qualified calls, weak ads are cut and new ones go into testing.
One number every week
Your cost per qualified sales call, what changed in the account and what happens next.
An Agency, A Freelancer Or A Hire?
A large agency
Plenty of people and process. The catch is the handoff: the person who sells you the account is rarely the person who runs it.
A freelancer
Often good at the ads themselves, but the landing page, the application, the follow-up and the tracking are usually left to you.
An in-house hire
Full time on your account, after a long search, a salary and a learning curve before the first result.
A founder-led agency
One senior person builds and runs the whole chain, from the ad to the booked call, and reports what each call cost. That is how we work.
Who It Is For
SaaS companies
Software companies that close customers on a demo and want more of the right ones.
Agencies
Agencies that win retainers or projects on sales calls and want new business that isn’t only referrals.
Consulting firms
Firms that sell engagements through a conversation and want more conversations with the right buyers.
The fit is best between $50K and $500K a month in revenue. It isn't for ecommerce stores, for businesses that don't sell on a call, or for anyone who wants a course to do it themselves.
Results
Estately, a software company that sells to financial advisors, had no inbound at all before paid ads. Meta ads booked 478 demos, and paid ads grew from 0% to 33% of its revenue. Another B2B SaaS company booked 1,500+ demos from paid ads in a year.
With our ads traffic, we always had the clearest reporting and the clearest attribution of any channel for our closed-won.
Who Runs Your Account
I'm Jack Lauzon. I've managed $15M+ in ad spend, and I build and run every account myself.
The person on your first call is the person who writes your ads, builds your page and checks your account every day. Nothing is handed to a junior.
You're talking to the strategist and the person who's hands-on every single time.
The Offer In Plain Words
Ads live in 10 days
Your ads go live within 10 days of the kickoff call, or your next month is free.
7 days to decide
You have 7 days from the kickoff call to decide. Cancel inside them and receive a full refund, and everything built stays in your own accounts.
Month to month
After that it runs month to month. There is no long contract to get out of.
Frequently Asked Questions
Is this the same as demand generation?
Demand generation usually means content, events, SEO and paid ads together. We do the paid part: the ads, the page and application they land on, the follow-up and the tracking. Your team takes the calls.
Do you charge on performance?
No. Management is a fixed monthly fee, so advice about your budget is never tied to how much you spend.
Which platforms do you use?
The one, two or three channels your budget can support properly. For most B2B companies that starts with Meta, with Google or LinkedIn added when they earn their place.
What will I see every week?
Your cost per qualified sales call, what changed in the account and what happens next. If a number moves, you hear why.
Who actually runs my ads?
I do. The person on your first call is the person who builds your ads and checks your account every day. Nothing is handed to a junior.
What do I keep if I leave?
Everything. The ad account, landing page, application, tracking and ads are built in your own accounts from the start, so nothing has to be handed back.
How much does it cost?
It depends on what we build for you. We go through it on the call, once we've seen your offer and how you win clients today.
See If You Qualify
Answer a few questions. If it’s a fit, pick a time for a call about your ads.