Meta ads for B2B SaaS companies that sell on demos
A Meta Ads Agency For SaaS Companies That Need More Demos
Most SaaS marketing agencies sell everything at once: SEO, content, LinkedIn, Google, Meta and a brand refresh. We do one thing well. We build and run Meta ads that book demos for B2B SaaS companies, and you see your cost per qualified demo every week.
Estately, a software company that sells to financial advisors, booked 478 demos from Meta, and paid ads grew from 0% to 33% of its revenue. Another B2B SaaS company booked 1,500+ demos from paid ads in a year.
Why SaaS Companies Struggle With Meta
The audience feels wrong
Your buyers are finance leads, operations directors or practice owners, and none of them go to Facebook to shop for software. Meta still reaches them, because it targets people by who they are, not by what they type into a search bar.
The wrong win
If your sales team closes deals on a demo, Meta should be told that a booked demo is the win. Tell it that a free trial or an ebook download is the win and it finds more people who like free things.
Sales doesn't trust marketing's numbers
Marketing reports cost per lead, sales says the leads were junk, and nobody can say which ad produced a deal. Tracking each demo back to the ad that booked it settles the argument.
How A SaaS Account Is Built
Offer and audience
It starts with who signs the contract and what makes them take a demo, drawn from your best customers, your sales collateral and the reasons deals are won and lost.
Ads, demo page and application
Video and image ads, a demo page and a short application that asks about company size and budget before anyone books.
Tracking
Booked demos are sent back to Meta through the pixel and the Conversions API, so the account optimises towards demos and you see what each one cost.
Live in 10 days
Ads go live within 10 days of the kickoff call.
Daily management, weekly numbers
The account is checked every day. Every week you get your cost per qualified demo, what changed in the account and what happens next.
The Numbers A SaaS Board Asks About
A cost per demo on its own doesn't tell you much. Put it next to your demo to close rate and your contract value and it gives you customer acquisition cost, how long a customer takes to pay it back, and how much budget the channel can take before the maths stops working.
That's the conversation a CFO or a board wants to have, and it's the one that decides how far the budget can go.
We know our close rate, we know our cost per demo. It's now just a math game.
Where Meta Fits Next To Google And LinkedIn
Meta doesn't replace Google search or LinkedIn. Search catches people already looking for your category, and in a new or niche category that's a small group. LinkedIn targets job titles exactly, at a much higher cost per click.
Meta's job is to reach the far larger group who have the problem and haven't started looking yet. For most B2B SaaS companies that's where the next block of demos comes from, which is why the build usually starts there and adds the other channels when the budget can support them properly.
Who Runs Your Account
I'm Jack Lauzon. I've managed $15M+ in ad spend, and I build and run every account myself.
The person on your first call is the person who writes your ads, builds your page and checks your account every day. Nothing is handed to a junior.
You're talking to the strategist and the person who's hands-on every single time.
The Offer In Plain Words
Ads live in 10 days
Your ads go live within 10 days of the kickoff call, or your next month is free.
7 days to decide
You have 7 days from the kickoff call to decide. Cancel inside them and receive a full refund, and everything built stays in your own accounts.
Month to month
After that it runs month to month. There is no long contract to get out of.
Frequently Asked Questions
Do you work with early-stage SaaS?
The program works best from about $50,000 a month in revenue, when a new customer is worth enough to pay for the ads that win them. The application will show you if there's a smaller way to start.
How many demos can we expect?
That depends on your market, your offer and your budget, so nobody honest can promise a number before seeing them. You see the cost of every demo every week. The first two weeks of live ads show whether the right people are applying; how many become customers takes as long as your sales cycle.
Do you also run LinkedIn or Google ads?
Yes, when they earn their place. We run the one, two or three channels your budget can support properly, and for most B2B SaaS companies Meta is the first.
We already run Meta ads. Do we start over?
No. What's already working is kept, and the rest is rebuilt around booked demos.
Who actually runs my ads?
I do. The person on your first call is the person who builds your ads and checks your account every day. Nothing is handed to a junior.
What do I keep if I leave?
Everything. The ad account, landing page, application, tracking and ads are built in your own accounts from the start, so nothing has to be handed back.
How much does it cost?
It depends on what we build for you. We go through it on the call, once we've seen your offer and how you win clients today.
See If You Qualify
Answer a few questions. If it’s a fit, pick a time for a call about your ads.