For SaaS, agencies and consulting firms doing $1M+ a year
A B2B Lead Generation Agency That Books Sales Calls, Not Form Fills
Most B2B lead generation sells you volume: a list of names, a pile of form fills and a cost per lead that looks cheap on a report. Then your team spends the week calling people who never pick up.
We build lead generation around the sales call instead. Paid ads send people to your own page and a short application, the application screens them on revenue and budget, and only the people who fit reach your calendar. You see what each qualified call cost, every week.
Why Cheap Leads Cost More
A situation buyers describe to us often: twelve calls a week, two of them qualified. The report said the leads were cheap. The cost of each useful conversation was six times what the report showed, before counting the hours your team spent on the other ten.
That's why the only cost worth reporting is the cost per qualified sales call. It's harder to make look good, and it's the one your sales team will agree with.
Outbound, Referrals And Paid Ads
Cold email and LinkedIn outreach
Outreach reaches people who didn't ask to hear from you. It can work, but replies fall as more companies send the same messages, and every bad one goes out under your name.
Referrals
Referrals close better than anything else, and you can't turn them up when the calendar is empty.
Paid ads to an application
Ads reach people who match your buyer, and the application lets the right ones raise their hand. The budget controls the volume, so you decide how many calls you want.
How The Application Screens
The application asks what your sales team would ask in the first five minutes of a call, before anyone can book:
Fit
Do they run the kind of business you serve?
Size
What is their monthly revenue?
Value
What is a new client or customer worth to them?
Budget
Can they fund the work you would do for them?
People below your bar get a polite exit or a smaller option, so they never take a slot on your calendar. The bar comes from your own numbers: who you sell to, the smallest client worth taking and the budget they need.
When Paid Lead Generation Makes Sense
Three numbers decide it: what a new client is worth over the time they stay, how many qualified calls your team closes, and how many more calls your team can take each week.
If a client is worth tens of thousands and your team closes a fair share of good calls, the ads can afford to pay a lot for each one. If a client is worth a few hundred dollars, or your team is already full, more calls won't help, and you'll hear that before you spend anything.
What You Get Each Week
Your cost per qualified sales call, how many calls were booked, what changed in the account and what happens next. Over your sales cycle you also see how many of those calls became clients and what each client cost to win, which is the number that decides how far the budget can go.
If you’re looking for results that will turn into revenue, Compound Digital is going to be a good choice.
Who Runs Your Account
I'm Jack Lauzon. I've managed $15M+ in ad spend, and I build and run every account myself.
The person on your first call is the person who writes your ads, builds your page and checks your account every day. Nothing is handed to a junior.
You're talking to the strategist and the person who's hands-on every single time.
The Offer In Plain Words
Ads live in 10 days
Your ads go live within 10 days of the kickoff call, or your next month is free.
7 days to decide
You have 7 days from the kickoff call to decide. Cancel inside them and receive a full refund, and everything built stays in your own accounts.
Month to month
After that it runs month to month. There is no long contract to get out of.
Frequently Asked Questions
Do you do cold email or appointment setting?
No. We build and run paid ads, the page and application they land on, and the follow-up. Your team takes the calls.
How fast will calls start?
Applications start when the ads go live, within 10 days of the kickoff call. The first two weeks show whether the right people are applying. How many become clients takes as long as your sales cycle, which for most B2B companies is longer than two weeks.
How do you stop junk leads?
Every ad sends people to your own page and a short application, not a one-tap form. The application asks about their business and budget before they can book, so the people on your calendar can buy.
Who is this not for?
If you don't close clients on a sales call, or you want a course so you can do it yourself, this isn't for you.
Who actually runs my ads?
I do. The person on your first call is the person who builds your ads and checks your account every day. Nothing is handed to a junior.
What do I keep if I leave?
Everything. The ad account, landing page, application, tracking and ads are built in your own accounts from the start, so nothing has to be handed back.
How much does it cost?
It depends on what we build for you. We go through it on the call, once we've seen your offer and how you win clients today.
See If You Qualify
Answer a few questions. If it’s a fit, pick a time for a call about your ads.