Paid ads for agencies and consulting firms that win clients on sales calls
A Paid Media Agency For Agencies And Consulting Firms
Most agencies and consulting firms are built on referrals. Referrals close well, and they can't be turned up when the calendar goes quiet. One big client leaves, two referral partners go quiet at the same time, and the owner is back to selling in every hour they're not delivering.
We build and run paid ads that bring agencies and consulting firms sales calls from people who have never heard of them, screened before they reach the calendar, with the cost of each qualified call reported every week.
Why Your Own Marketing Never Gets Done
Client work wins the week
You do great work for clients, and your own marketing gets whatever hours are left, which is usually none.
Your offer is hard to put in an ad
A retainer or a consulting engagement isn't a product with a price tag. The ad has to name the problem your buyer has and show you understand it, and the page does the rest.
The leads aren't buyers
A cheap lead form brings in small businesses after a free audit. The application asks about revenue and budget before anyone can book, so your calendar holds companies that can pay you.
Posting brings compliments, not clients
LinkedIn posts get likes from peers. Paid ads put your offer in front of the buyer, whether or not they follow you.
What We Build For You
Paid social ads
Video and image ads on Facebook and Instagram, written in the words your buyers use about the problem you solve.
A landing page and application
A page that explains your offer to a stranger, and an application that screens on fit, revenue and budget.
The follow-up
Emails and reminders so the people who book turn up ready to talk.
Tracking
Every call is tracked to the ad that produced it, so you know what a new client cost to win.
The account is checked every day once the ads are live. You or your team take the sales calls.
Referrals Plus A Channel You Control
Paid ads don't replace your referrals. They sit next to them, so the calendar doesn't depend on who happened to mention you this month.
There's a second reason it matters. A business that wins clients only through its owner's relationships is usually worth less to a buyer, because the new business leaves when the owner does. A channel with a known cost per client is something you can hand to a team, and something a buyer can see.
Proof
Our published results come from B2B software companies: 478 demos booked from Meta for Estately, a software company that sells to financial advisors, and paid ads grown from 0% to 33% of its revenue. The mechanics carry over to a firm that sells services: an ad that names the buyer's problem, an application that screens, and a calendar of calls worth taking.
Jack has done great work for our clients and has likely forgotten more about paid social than I will ever know.
Who Runs Your Account
I'm Jack Lauzon. I've managed $15M+ in ad spend, and I build and run every account myself.
The person on your first call is the person who writes your ads, builds your page and checks your account every day. Nothing is handed to a junior.
You're talking to the strategist and the person who's hands-on every single time.
The Offer In Plain Words
Ads live in 10 days
Your ads go live within 10 days of the kickoff call, or your next month is free.
7 days to decide
You have 7 days from the kickoff call to decide. Cancel inside them and receive a full refund, and everything built stays in your own accounts.
Month to month
After that it runs month to month. There is no long contract to get out of.
Frequently Asked Questions
Does paid advertising work for consulting firms?
It works when a client is worth enough to pay for the ads that win them, and when your buyer can be described in an ad. If you sell large engagements to a short list of named companies, account-based work on LinkedIn may suit you better, and you'll hear that on the first call.
Can it handle a long sales cycle?
Yes. The weekly number is cost per qualified call, which shows up soon after launch. Clients won takes as long as your sales cycle, so it is tracked over months, not weeks.
How much of my time does it take?
Very little. The ads, page and follow-up are written, built and run for you. You or your team take the sales calls.
Who is this for?
Agencies, consulting firms and SaaS companies doing $1M or more a year in revenue, who win new clients on sales calls.
Who actually runs my ads?
I do. The person on your first call is the person who builds your ads and checks your account every day. Nothing is handed to a junior.
What do I keep if I leave?
Everything. The ad account, landing page, application, tracking and ads are built in your own accounts from the start, so nothing has to be handed back.
How much does it cost?
It depends on what we build for you. We go through it on the call, once we've seen your offer and how you win clients today.
See If You Qualify
Answer a few questions. If it’s a fit, pick a time for a call about your ads.